What's in a name?

I can't even count how many times I have been asked "What does B&L stand for?". I've heard many renditions as well. For instance on more than one occasion I Have heard that the former owners were named Barry & Linda. I hear that it was BBQ's and Lawnmowers. I have even had a customer tell me it stands for Bikes & Leisure.

What do you think it stands for?